Selling online has now become so incredibly popular that most people with a business idea turn directly to selling online, and don’t even consider looking at a brick and mortar store option. Out of all of the different types of products out there, one of the most difficult kinds of products to sell are the ones that are big and bulky, and that is exactly what most furniture is like. However, furniture is also one of the most profitable things to sell, so this is a real pro and con kind of situation. Today we are going to talk about how to start selling furniture online and explain some of the steps that come with it, so make sure that you keep reading until the end to find out if this is the way to go for you.
Why sell furniture?
Before we go into the different steps that will answer the “how”, we are going to start off by taking a look at the “why”. A lot of people will surely wonder why we are talking specifically about furniture, and we have to say that this is a fair question, seeing as how this can be a very complicated process. First of all, something that we love about selling furniture online is the fact that it’s one of those kinds of products that people will always be after. Yes, there are a lot of other online stores of this kind, so it’s not as though you won’t have any competition at all, however if you can offer some competitive prices and nice pieces, you will definitely get ahead easily, especially if you are in the USA, since people there seem to love to shop online for furniture more than any other country in the world. Another thigh to keep in mind is that no piece of furniture is really inexpensive, especially if it’s well made, so you are sure to make a good amount of money and it will all be down to you finding the right suppliers.
Now that you have a better idea of why selling furniture online is a good idea, it is time to take a look at how you can do it.
Find the perfect ecommerce platform
Without a doubt, the most important thing about an online business is the ecommerce platform that you are going to be using. People can tell you it is all about the products and not the website, but we are here to tell you that we definitely disagree. While the products and their quality should always be a priority to you, if your website is glitch-y and doesn’t offer a good experience to the customers, then you can be sure that most of them won’t even stick long enough to check out all of what you have to offer. You want the website to be easy to use and simple to get around, while also being smooth and god looking at the same time. The best way to do all of this is to find the right ecommerce platform. Here you have a multitude of choices.
- Shopify- this is probably the best option for a beginner that wants a great looking website, without any fuss and complications.
- Magento- this is the best option for someone that does have a big more experience and that doesn’t mind doing some of the work in the backend of the website.
- BigCommerce- this is a great platform for someone that is looking for simplicity and a good value for money, since it has the most tools out of the box when compared to any other platform out there.
These three are just some of our favorites, but the choices are pretty much endless nowadays.
Always go for the premium plan
The next thing that we are going to talk about are all of the different plans that these platforms offer. Most of them will offer some kind of free trial, while others will offer really inexpensive start up plans, and while all of them are a good way for you to see what a platforms has to offer, the truth is that you want to make sure to get the premium plan. This is the only way for you to get the best options that a platform has to offer and become the serious business that you should be aiming for. This may be more expensive, but after a lot of trying and testing, we believe it is the right way to go.
Showcase your products in the best way possible
After you have your website set up, the design completed and the domain name sorted, the only thing left for you to do is to make sure that you post your products, and even though this seems like an easy enough thing to do, it is also something that a lot of people underestimate. You want to showcase every piece of furniture that you are selling online in the best light and angles in order for you to get attract as many customers as possible. If you can, we definitely suggest getting a professional to help you out with this because you definitely need an edge over the competition, especially if you are a brand new, smaller brand.
Now that you have read this article, hopefully you have a gotten a good idea of what it’s like to sell furniture online. The process itself is pretty similar to selling any other type of product on an online site, and that is definitely good news for you and we definitely hope this article helped you out if you were considering taking this route with your own business.
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