No matter what kind of business you have, you can’t even begin to work without having a good marketing strategy. Marketing is the key to getting customers back to you over and over again, so it’s really something that you want to pay attention to and put maximum effort into. There is a lot more to selling furniture than just creating nice pieces. Furniture is more of a long-term commitment than just a regular purchase, and that means that people will take a lot more time when it comes to picking and choosing, and you want to make sure they end up going for you. Today we are going to be giving you a few tips for creating a furniture marketing strategy that will help you sell online, so make sure to keep on reading to find out what they are.
Why having a strategy when selling furniture online – matters?
A lot of people don’t really know why investing time and energy into a marketing strategy is worth the money, so we thought it will be a good idea to go a bit deeper into that. Probably the biggest reason is the fact that the furniture market keeps changing and evolving all the time and if you want to keep the consumers buying, you can’t afford to have a bad strategy. Along with the market constantly changing, the consumer’s buying habits change all the time as well, so you want to keep on top of that and always know how to attract them. The goal of having a good strategy is that you will be able to see who your ideal customers are and where you can find them, as well as how to target them, which is exactly what you need in order to get your sales and how to keep them coming back.
Now that you know more about the importance of a good furniture marketing strategy, we are going to give you some tips about how you can create one for yourself by going into a few simple steps.
Figure out who your customers are and where they are
Obviously, this is the very first thing that you must do because without it you don’t know where to direct your strategy. However, figuring out which those customers are is much more difficult than you may realize. The best way to do this is to actually ask the customers themselves. You can easily do this by getting them to fill out a survey on your website and they will tell you their age, professions, hobbies, and preferences. And while these may seem like unnecessary information, we are here to tell you that this is actually a great way to find out where your customers are. Thanks to all of this information you will be able to find out which radio stations they listen to, or which social media channels they use and that will give you there “where” of the equation.
Make the website ready for conversion
Marketing is all about first impressions, and a lot of the time that means that your best chance of getting customers to shop from you is to impress them the second they land on your website. The best way to do this is to focus on creating the best possible website for your furniture store. There are a ton of ways that you can do this. Of course, you can always hire someone to design a website for you, however, another possibility is for you to design your own website. You can use a good eCommerce platform to help you do just that, and Shopify is one of our favorite options. It is easy to use and simple to navigate and it will give you professional results even if you are a beginner. The route that you take will depend on the budget that you want to spend, but we do suggest you invest in this. Make sure that you have enough space to showcase all of the products that you are going to sell in the best light possible and we advise you use as many pictures as you possibly can.
Make sure to use traditional marketing channels
In this world of omnichannel marketing strategies, one channel that people really tend to forget about is traditional media. When you are creating your strategy for selling furniture online, you still want to advertise on some of the traditional channels as well. A lot of people don’t really watch TV or read traditional newspapers, but they do still listen to the radio in their cars and they do still look at billboards. Those are two ways in which you can use traditional advertising to your advantage.
Use social media to your advantage
Since we live in a day and age where social media is a huge part of everyone’s lives, it is a great idea to incorporate it into your marketing strategy. You can use Instagram and Facebook and buy out ads, as well as run your own social media accounts in order to attract customers. Most people, regardless of their age, are on social media and that means that you will be able to reach out to a vast part of your audience on there. Buying out ads on social media also isn’t very expensive, so even a startup furniture business can do it, and if you acquire a good amount of followers on Instagram, you may not even need to buy out any ads.
The thing about the perfect marketing strategy for selling furniture online is that there isn’t one. Every business is different and has different needs, but the tips that we gave you in this article are ones that will work with every business, no matter what you sell. We hope that having these basics will help you out in your own business and we hope that you found this article useful. Read more about furniture dropshipping